adjective: producing wealth : profitable
The company announced plans to expand its manufacturing operationssoon after it won a lucrative contractwith the government.
“Many mistakenly believe they needto spend years in school … beforethey can start earning a decentsalary; this is simply a misconception. In fact, there are a number of lucrative jobs out therethat don’t require a college degree.” — Laura Woods, Dallas MorningNews, January 23, 2015
Did you know?
Paying, gainful, remunerative, and lucrative share the meaning of bringing in a return of money, but each term casts a different light on how much green you take in. Payingis the word for jobs that yield the smallest potatoes—your first payingjob probably provided satisfactorycompensation, but you weren‘t goingto get rich by it. Gainful employmentmight offer a bit more cash, and gainful certainly suggests that an individual is motivated by a desire for gain. Remunerative implies that a job provides more than the usualrewards, but a lucrative position is the one you want—those are the kindthat go well beyond your initial hopesor expectations.